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Where to start

The blog runs to more than sixty articles and nobody reads all of them. Nobody should. Below you will not find categories, because a visitor rarely knows whether their problem is called SEO or UX. You will find situations. Pick the one that looks like yours and read in order. Three or four articles, not sixty.

Starting from zero

You have no site, or you have something that was thrown together and you want to do it properly this time.

  1. Building a website: what to watch for before you commission your site What to ask before you hand over the work, and which answers are a red flag. 2 minute read
  2. What a website that brings customers really costs in 2026 Where the money actually goes, and why quotes differ so wildly. 6 minute read
  3. Wix, template or custom site: when the «cheap» option costs you customers When the cheap option is the right call, and when it costs you in two years. 2 minute read
  4. The first impression you make isn't your site, it's what people see before they open it Everything a customer sees before they even open your page. 2 minute read

I have a site, it brings no customers

You are on Google, you have visits, and the phone stays quiet. The most common conversation I have.

  1. Why Your Site Ranks on Google but You Get No Calls The gap between being found and being trusted. 3 minute read
  2. Why Visitors Leave Your Site Without Booking What makes a visitor close the tab in the first few seconds. 2 minute read
  3. The Invisible Wall Between You and Your Client What stands between you and the customer while staying invisible. 3 minute read
  4. When It's Time to Change Your Site: 7 Signs Most People Ignore The signs that patching will not fix this one. 3 minute read

I run or want an e-shop

From picking a platform to why the basket fills up and the order never completes.

  1. WooCommerce, Shopify or custom in 2026: real costs and real criteria WooCommerce, Shopify or custom, with the real cost of each. 6 minute read
  2. Cart abandonment: why 70% leave and the six things that change it Why they leave at the final step, and which of those are your doing. 7 minute read
  3. Payment gateways in Greece: what you actually pay What you actually pay on every transaction, term by term. 6 minute read
  4. Your shop's filters are generating infinite pages How your filters generate thousands of pages nobody wants. 4 minute read

I run a property or a tourism business

Less dependence on the platforms, more bookings that come straight to you.

  1. What your property's website has to say, and does not What has to be visible by law, before we talk bookings. 7 minute read
  2. Why Your Small Property Depends Too Much on OTAs What that dependence really costs you, in numbers. 4 minute read
  3. More Direct Bookings Without Big Investments What shifts the flow without a large investment. 3 minute read
  4. Instagram for Small Properties: How to Fill Rooms, Not Just the Feed How to fill rooms rather than collect likes. 3 minute read
  5. October and November: what the numbers say about off season occupancy What the data says about the months everyone writes off. 8 minute read

I want the answer engines to find me

People now ask and get an answer without clicking a result. What that means for you.

  1. SEO or GEO? The Truth Is You Need Both Why this is not a choice between two things. You need both. 3 minute read
  2. GEO vs SEO: How to Get Visible in Answer Engines What changes in practice when the answer arrives before the click. 6 minute read
  3. E-E-A-T: what Google actually asks of your content What Google asks of your content, in its own words. 5 minute read
  4. Which crawler are you blocking, and what do you think you gained Which crawler you are blocking and what you actually gain. 4 minute read
  5. How I Check Whether Answer Engines Recommend You: Measuring GEO Visibility How we measure whether you get recommended, instead of assuming. 6 minute read

I worry about GDPR, security and the law

What you actually owe, without scare tactics and without promises that do not hold.

  1. GDPR and cookies in 2026: what actually applies to a Greek website What applies today, with the sources beside it. 9 minute read
  2. The assistant on your page has to say it is not a person The obligation that has run since August and almost nobody knows about. 5 minute read
  3. A secure site in 2026: why the padlock in the address bar is not enough Why the padlock in the address bar does not mean a secure site. 6 minute read
  4. Web accessibility: what a Greek website has been required to do since 2025 Who is covered, and what compliance means in practice. 8 minute read
  5. Your site's SSL grade: what a B actually means What the grade your testing tool produced actually means. 7 minute read

My site is slow or keeps going down

Before you switch host or platform, it pays to know what is actually wrong.

  1. Core Web Vitals: Why Your Site's Speed Directly Affects Sales Which measurements matter and which merely frighten you. 4 minute read
  2. Images: half the weight of your page Images are usually half the weight of the page. 6 minute read
  3. Caching: the copy that saves half the work The copy that saves half the work, and when it turns on you. 5 minute read
  4. How often your site goes down, and what that actually means How much a site really goes down, and what 99.9% means. 5 minute read
  5. Why cheap hosting costs more than good hosting Why cheap hosting works out dearer than good hosting. 2 minute read

Someone built it for me and I cannot reach them

The most awkward situation, and the most common. What you need to hold so it does not happen twice.

  1. Who actually holds your domain Who really holds your name, and how to check it yourself. 5 minute read
  2. Your site's folder: the nine things that have to be in your hands The nine things that have to be yours, with their proper names. 4 minute read
  3. Changing domain or moving your site: how not to lose your SEO overnight How a site moves without losing what was built. 6 minute read
  4. One ecosystem, one account: how we unified MS-Logic's apps What a system looks like when its parts talk to each other. 3 minute read

And if none of these looks like you?

Ask the smart assistant at the bottom right, in your own words. Describe what is bothering you the way you would to a colleague, and it will point you at the articles worth your time. It is a smart assistant, a program and not a person, and it knows what is in here.

If you would rather have a person, that option exists too, and it is always the better one when the question is about your particular case.

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