In 2026, the question is no longer “how much does a website cost”. The real question is: how much does a website that brings no results end up costing?

Many business owners spend a few hundred euros and then wonder why the phone isn’t ringing. Others invest properly and get a tool that pays for itself within months. The difference isn’t the amount. It’s what you get for it.

The four main options

On the Greek market today you essentially have four roads:

  • Cheap freelancer WordPress - the budget option, often template-based.
  • Established WordPress agency - the most common choice for mid-sized businesses.
  • Website builder (Wix, Webflow, Framer, etc.) - you build it yourself on a platform.
  • Custom, AI-ready build - built from scratch for speed, integrations and AI search.

What each option actually costs

Based on current Greek market prices in 2026:

A simple corporate presence: most Greek agencies charge roughly 290 to 1,500€, depending on whether it’s a one-pager or a full presentation site. Cheap packages start as low as 200€, but there you’re usually looking at a ready-made template with no SEO or support.

E-shop: a professional online store runs from about 800 to 3,000€ for WooCommerce with a custom theme, while complex or custom-built shops easily exceed 3,000-8,000€.

Custom applications / platforms: here the market climbs steadily from 4,500€ up to 15,000€+, depending on complexity.

Annual costs (hosting + maintenance): hosting starts at a few euros a month for shared plans, but serious maintenance typically runs 20-50€ a month, rising for sites with many plugins or higher demands.

The hidden costs nobody mentions

The upfront price is only half the story:

  • The cheap freelancer often ends up being rebuilt within 12-24 months - so you pay twice.
  • Website builders have subscriptions that grow, and customization becomes expensive or impossible.
  • WordPress with many plugins can become slow and vulnerable, with rising maintenance costs.
  • The custom solution has a higher upfront cost, but is usually the most cost-effective long term, because it lasts 5-8+ years without needing a rebuild.

The real cost doesn’t show up in the quote. It shows up over three years.

The MS-Logic approach

At MS-Logic I specialise in the custom, AI-ready category - the solution with the longest lifespan and the best performance. Sites that load instantly, are optimised for AI search (GEO), integrate seamlessly with Greek systems like myDATA, and have low maintenance costs.

And here is what makes the difference: because I work as an independent professional, without the overhead of a large agency, you can get a custom, AI-ready solution for under half these market prices - with the same or better quality, speed and support. The technical excellence of this very site (Performance 100, full SEO) is the proof.

Ten questions before you sign

Whichever option you’re considering, ask:

  1. How fast does the site load on mobile (LCP under 2.5s)?
  2. Is it ready for AI search and GEO?
  3. What will it cost in total over the next 3 years, not just today?
  4. Can I update the content easily myself?
  5. Does it support the integrations I need (myDATA, Stripe, e-banking)?
  6. What happens if I want major changes in two years?
  7. Can you show me real results from similar projects?
  8. Who will support the site after delivery?
  9. Are the code and the data 100% mine?
  10. How will we measure success after six months?

Conclusion

There is no one-size-fits-all solution. The best site is the one that fits your business’s specific needs and goals - and that you won’t have to rebuild in two years.

Want to look together at which option suits your case best? Send me a message through the contact form.